The Five Things You Shouldn’t Have Missed This Week: Friday, July 6
Wanda Sykes Hosts Interactive Gain Scent Matchmaker Studio on YouTube - via Brand Channel
IBM’s augmented reality app designed to improve shopping - via R&D Magazine
Chuck E. Cheese Mascot To Be Given Younger Hipper Makeover - via TIME
Pairing the Right Clothes and the Right Table - via NY Times
Jack Daniel’s Celebrates Independence Day With Branded Posters, Revives Authenticity - via Branding Magazine
The Five Things You Shouldn’t Have Missed This Week: Friday, June 22
Save the Troy Library “Adventures In Reverse Psychology” - See above video
CBS gets revenge on ABC with fake press release - via MSNBC
Adidas Climacool: Ready to Run Experiential Campaign - via DigitalBuzzBlog (See video)
JetBlue Launches Online Game Show - via Media Post
Twitter-Activated Vending Machine Launched In South Africa - via Forbes
(See video)
The Five Things You Shouldn’t Have Missed This Week: Friday, June 8
Galleria Mall and The Tweet Gift Clouds - via Adverblog
Jubilee Pantone Queen Palette - via The Inspiration Room
Call Me Maybe’ takes over the Internet: Miss USA contestants join Justin Bieber, Katy Perry in lip-synching Carly Rae Jepsen’s hit song - via NY Daily News
Shooting Vertical Video on a Smartphone? You’re Doing It Wrong [PSA] - via Mashable
Pine-Sol Lady Scares the Crap Out of Men - via AdRants
The Five Things You Shouldn’t Have Missed This Week - Friday, May 25
Galaxy Note ad: David Beckham uses the gift of balls to play Beethoven’s Ode to Joy - via Android Authority
Coca-Cola: The Downloadable Concert - via DigitalBuzzBlog
Guinness QR Cup - Pouring Beer in a Cup Has Never Been More Social - via Branding Magazine
Wash the dishes…or pay the bill? - via Adverblog
Metro Newspaper Hides Mobile Edition in Tiny Newsboxes - via Adweek
The Five Things You Shouldn’t Have Missed This Week: Friday, May 18
Paris Subway Stop, Long Deserted, Hosts Eerie ‘Prometheus’ Ad Installation - via AdWeek (See Video)
Sketchy ads? Skechers agrees to pay $50M to settle false-advertising allegations - via Star Ledger/AP
Nine-year-old’s lunch blog shames school into making changes - via Grist
Fiat Photo Bombs Volkswagen With Elaborate Street View Prank - via Jalopnik
Hunger Delivery - Fundraising Campaign for the Food Bank Foundation -via Adverblog
Bonus for Facebook IPO day:
How Facebook engineers hacked NASDAQ button to auto-post to Zuck’s wall when he rang the bell- via TechCrunch
The Five Things You Shouldn’t Have Missed This Week: Friday, May 11
Pepsi Tackles Identity Crisis - via AdAge (see video)
Smartphone-Friendly Grocery Store Adorns Walls of Chicago ‘L’ Station - via TechLand
Facebook entering the app race with its own store - via cnet
4 lessons on writing (and life) from Maurice Sendak - via PR Daily
Real-time Facebook ‘likes’ displayed on Brazilian fashion retailer’s clothes racks - via The Verge
The Five Things You Shouldn’t Have Missed This Week: Friday, May 4
Shadow-Activated QR Code Actually Useful and Cool - Retailer’s sign scannable only at lunchvia AdWeek (See Video)
What it’s like to work in PR as a former journalist via PR Daily
40% of Teens Video Chat With Their Friendsvia Mashable
Experience Digital Weather With Burberry’s ‘World Live’ via Branding Magazine
ABC News Exclusive: New Facebook Tool Helps Organ Donors ‘Share Life’ via ABC News
5 Things You Shouldn’t Have Missed This Week
Ikea’s Smallest Store in the World via The Next Web (see video)
How The Tuscaloosa News’ post-tornado tweeting helped bring home a Pulitzer Prizevia Poynter
Wikipedia: Survey Shows 60 Percent of Entries Have Errors, and Public Relations People Can’t Correct Them via ABC News
Hulu Changes Deal For Advertisers: Now They Only Pay When Viewers Watch The Whole Advia TechCrunch
Secret Service scores an A- in scandal response via PR Breakfast Club
The Five Things You Shouldn’t Have Missed This Week
1. Forget flash mobs, is this the mother of all launch videos via Silicon Republic (See Video)
2. Caine’s Arcade - A cardboard arcade made by a 9-year old boy
3. Study: Young Consumers Switch Media 27 Times An Hourvia Advertising Age
4. Coca-Cola’s Million Dollar Hug via Brand Channel
5. 21% of users on Pinterest have purchased an item that they found on the site via The Next Web

The Five Things You Shouldn’t Have Missed This Week - Friday, June 29
Bank’s Real-Time Ad Campaign Thanks People For Honesty - via Ad Rants (See Video)
‘THE DARK KNIGHT RISES’ BILLBOARD: YOU GOTTA SEE THIS - via Screen Crush
Gay Pride rainbow Oreo sparks 20,000 Facebook comments, debate - via LA Times
Your Ad Here, on a Fire Truck? Broke Cities Sell Naming Rights - via NY Times
‘Deserve to Die’ posters pop up in some U.S. cities - via Yahoo News