101 Series: What is a QR Code?
No doubt you’ve heard of QR codes. You’ve almost certainly seen them around town, on mass transit, or in print ads. But what exactly is a QR code?
QR code stands for quick response code, and is a variation of a barcode. Simply stated, it’s a link in the form of a specific image that can be scanned with a barcode reader. In most cases, QR codes are show as a small black and white square box. They are however, customizable, and can results in some interesting designs. One of the best features of the codes is that they allow a user to quickly go from one medium to another, without the need for text input. This allows you to create specific call to action elements in your ads.
QR code usage has grown tremendously as smartphones have become ubiquitous. We certainly have seen some interesting uses recently. There are also a lot of mistakes that are made when QR codes are used in marketing. Want to know what to do and what not to do when utilizing them for marketing purposes? Well, more on that later.
Check out the other installments of our 101 Series posts: