What Is Digital Snacking?

The other day, we mentioned the term “digital snacking.” Specifically, we mentioned that blogs were not (usually) a platform for digital snacking. So what exactly is it? We view digital snacking as a reference to the consumption of bite-sized pieces of content.

Can you think of anything that might fit that bill? Browsing through RSS feeds is a form of digital snacking. Pinning on Pinterest, re-blogging on Tumblr, sharing and liking images and video through Instagram, Viddy or other services are examples of digital snacking. Memes are another great example. Even updates on Facebook and Twitter are examples of digital snacking. But just because something can be consumed in bite- sized pieces, doesn’t mean it can’t account for a significant amount of time. You may “snack” on multiple pieces of content for long periods of time. In fact, that is one of the reasons that Pinterest is so addicting to some. No doubt there are people who spend hours sharing, liking, pinning, and posting across their preferred networks.

Sometimes you don’t want to have an in-depth experience. Sometimes you just want to browse. Sometimes you’d rather snack. Digital snacking is less about what you need, and more about what you want. Brands and organizations now have the opportunity, especially in a digital world, of making sure that their audiences have content to consume.

What do you think are some great examples of digital snacking content?