Play the “Bigger Game” During The Big Game
There’s a bigger game at stake during the Big Game on Sunday. The advertising game. With sponsors spending billions of dollars pre, post and during the game and consumers wondering what outlandish entertainment the branding game has in store. And now, statistics are proving what we’ve always known to be true.
39% of people prefer the advertising to the Super Bowl game. Of those, 64% said they talk about the ads the next day.
At Halo, we play ad games every day but this one’s for you to play.
How To Play BIG GAME ADVERTISING BINGO.
1. Print out the Bingo-style game boards where numbers are replaced by the advertisers (and in some cases, potential advertisements). The center square, the Halo logo, is played as a free space. Share them with your friends, and you’re ready to play.
2. When one of the ads on your board is televised before, during or after the game, cross it off.
3. The first person to get five in a row (vertical, horizontal, or diagonal) wins.
Of course, you’re welcome to create your own unique ways to play.
WARNING: This may prevent more conventional use of commercial breaks for eating, calling home or relieving oneself.
Be sure to post your comments and board pictures using #biggamebingo on Twitter, Instagram, Tumblr, and Facebook. Download and print your game cards below.
The Five Things You Shouldn’t Have Missed This Week: Friday, February 01
Tokyo Newspaper: AR Reader App For Kids - via DigitalBuzzBlog
MAC Cosmetics Takes On Betty And Veronica - via Fashionably Geek
NPR affiliate scores major PR with risqué marketing campaign - via PR Daily
Homeless People Give The Weather Report On European TV As Part Of Awareness Campaign - via Huffington Post
The Five Things You Shouldn’t Have Missed This Week - Friday, June 15
The ASPCA ‘Hovercat’ Ad Makes the Most of Cat Memes - via Trend Hunter
The Little Guy Inside the ATM - via Adverblog
IKEA POSTERS FOLD OUT INTO MOVING BOXES - via PSFK
Chuck Wagon: Charles Schwab Rolls Out Mobile Truck Campaign - via Brand Channel
‘Uncle Drew’ Jumps from YouTube to TV - via Ad Age