Generating Social Engagement Through Photo Sharing
Photographs have always been a great draw for consumers. People tend to want to document their adventures, whether it’s a trip, an event, or just everyday life. Think about any time you’ve been to an amusement park. There are often park photographers roaming around offering photo booths/cutouts you can insert yourself into and, of course, the action snapshots for sale at most major roller coasters and other attractions.
With the rise of social media, photos have played a major role. In fact, Facebook is one of the largest, if not the largest photo-sharing sites online. The growing popularity of Instagram and Pinterest, as well as video apps like Socialcam and Viddy, show that the “visual web” is on the rise.
How can brands take advantage of this development? The Halo Group recently integrated a photo booth into an event for one of our clients. We wanted to create a fun atmosphere that allowed guests to socialize and share photos with their friends who were not at the event. We were able to create a physical experience that naturally linked to social media. Just about every person who attended the event had some form of interaction with the photo booth, whether it was taking and sharing a photo, browsing the images, or simply watching others have fun. The element of sharing photos resulted in a highly social event, during which guests not only participated and shared their photos, but also came back to the client’s Facebook page to comment, like, and tag their images.
If you create a memorable experience, people will often go out of their way to share it. You can check out some of our photos in the event album on Facebook.