Inspiration from Unlikely Places: The Walking Dead
Inspiration can come out of nowhere. Without warning you can experience a flood of ideas. Other times you know exactly where your inspiration came from––you were listening to a song or reading a book, watching a movie or even reviewing plans. Inspiration can even come from something as simple as an apple falling from a tree.
One unlikely source of inspiration is The Walking Dead. No, not the TV show (though that can serve as an example as well), but the novel…the graphic novel. Let’s take a look at some of the lessons we can glean from that book, and see how they might serve to offer inspiration in business, and especially marketing.
- Adapt or die. It could be the mantra for this book, and the same could be said when it comes to marketing. The world evolves around you, and to stay competitive, you must evolve with it––learning new skills, forging new partnerships, developing new plans. In a world where everything changes so fast, the ability to make quick (and correct) decisions is key.
- Know your strengths and weaknesses. By knowing what your strengths and weaknesses are, you’ll be better equipped to deal with challenges. You’ll also know when you should seek help and surround yourself with those who can aid in your goals. By knowing everyone else’s particular strengths and weakness, it will be easier to assign tasks to the proper individuals.
- Things may not always be what they seem. Something that looks too good to be true just might be, but something that appears to have no value may have more value than you think. Always keep your eyes peeled for opportunities and obstacles. Situations change and when they do, you make need to look at your surroundings with a new perspective.
- Never give up. Always strive to move forward. If you have the best product or service, you need to let people know. If you have a great idea, make it happen. Tell your story and follow through!