The Halo Group Effect 

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May 17th

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May 10th

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May 3rd

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101 Series: What is a Boilerplate?

It may be the most important paragraph you will write about your company. You have most likely seen it, but may not known what it was called or its origin. What is it? It is your boilerplate.  In public relations, the boilerplate is the last paragraph of a press release that describes the company product, service or brand featured. This should contain facts about the company (where are you based,...

Apr 30th

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Watch

The Five Things You Shouldn’t Have Missed This Week: Friday, April 26, 2013 Painting Just Got More Fun: The Installation “FOR(){};” Is A Video Game Projected On A Canvas - Amusement Callaway “Hits The Links” With LinkedIn For Social Networking Campaign - via Callaway Blog Tate Modern brings a guided museum tour to Twitter to highlight its Lichtenstein exhibit - via The Verge Prada Is...

Apr 26th

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Apr 19th

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Apr 13th

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Brands and April Fools’ Day 2013

April 1st also known as April Fools’ Day has, in the past, had people on their toes wondering if they’ll run into any pranks. Then a funny thing happened. Brands started to put on their own pranks and jokes. In fact, Google’s yearly pranks have become something to look forward to. Why would a brand want to play a joke on their customers though? There might be a few reasons. One of the most...

Apr 5th

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Mar 29th

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Mar 22nd

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Mar 8th

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The Big East And The Importance Of Branding

  Last week it was reported that the Big East, arguably one of the most well known conferences in college sports was considering selling its name. The reason for this is that the sports conference is splitting, with the Catholic Universities (St. John’s, Seton Hall, Marquette, DePaul, Georgetown, Villanova and Providence) forming their own conference. The question everyone was asking was who...

Mar 7th

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Mar 1st

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The Rise of Visual Socialization

When social media is mentioned, there are a few platforms that are top of mind. The leaders are Facebook and Twitter. After that, it depends on whom you talk to, but YouTube and Foursquare (and possibly LinkedIn as well) are in the conversation. Tumblr gets mentioned a lot, and Reddit is gaining more mainstream popularity. Pinterest has received a lot of hype and is still very popular (not to...

Feb 28th

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Feb 22nd

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101 Series: What is Native Advertising?

There’s been a lot of chatter among marketing/communications pros in recent months involving a new buzzword for a relatively old phenomenon: Native Advertising. There’s a good chance you’ve come across this digital marketing tactic while reading your favorite blog and if done correctly, hopefully you didn’t realize that it was in fact an advertisement. In a nutshell, native advertising is...

Feb 19th

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Feb 15th

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Feb 8th

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The Big Money of the Big Game

                Each year the Super Bowl is one of the most watched television events in the world. There’s millions of eyes on the game, and millions upon millions of dollars behind it and tied to it. A Super Bowl ad has now become the most expensive 30 seconds on TV, at more than $3.4million per spot. There’s more to take into consideration than simply the cost of the ads though. A...

Feb 3rd

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Play the “Bigger Game” During The Big Game

There’s a bigger game at stake during the Big Game on Sunday. The advertising game. With sponsors spending billions of dollars pre, post and during the game and consumers wondering what outlandish entertainment the branding game has in store. And now, statistics are proving what we’ve always known to be true. 39% of people prefer the advertising to the Super Bowl game. Of those, 64% said they...

Feb 1st

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Feb 1st

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Jan 25th

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The Parallels of Corporate CEOs and Pro Sports...

“If you don’t win, you’re out of the game” seems to be the nation-wide sentiment among major league ball club owners towards their leaders. Sports, it’s a business, and the level of tolerance for non-performance has decreased to near zero. The average tenure of an NFL coach is now 3.5 years, less than half the average tenure of a corporate CEO. Both are in the “hot seat” tied to...

Jan 23rd

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Jan 18th

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The New Bag Ladies

                       I’m part of the new wave of high-end bag ladies. Brand conscious collectors of luxury items and the shopping bags in which they are wrapped. They’re more obvious than the labels, larger than the insignia, cartable and seem to be an unpretentious way of being just that. This is brand marketing at its best. Long gone are the days when brown paper shopping bags were used simply...

Jan 15th

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Jan 11th

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WWE, Fruity Pebbles, and Taking Advantage of...

                                           WWE and Post Foods recently announced that WWE Superstar John Cena would be replacing Fred Flintstone on boxes of Fruity Pebbles and Cocoa Pebbles cereals. What’s more interesting though is how this partnership came to be. The stage was initially set when Dwayne “The Rock” Johnson made a comment about WWE talent John Cena’s colorful shirts, referencing...

Jan 9th

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Jan 4th

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2013 Is The Year To Double Down On Your Marketing

Creating a winning marketing strategy for recession is no more or less creative than marketing in an economic boom. No doubt, many brands will struggle to survive but for some it’s an opportunity to thrive and the absolute right decision will be to get aggressive. After an analysis of competitive strategy and client mindset, that’s the decision I’ve made for The Halo Group. We’re an independent...

Jan 3rd

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Jan 1st

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Dec 21st

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Dec 19th

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Dec 17th

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Watch

The Five Things You Shouldn’t Have Missed This Week: Friday, December 07 The Mill Christmas Wish Machine: Tweet a Wish and Make it Snow - via Televisual Secret Sandy: Become A ‘Secret Santa’ For ‘Hurricane Sandy’ Victims - via Design Taxi Smirnoff Plasters Sao Paulo With Graffiti That Is Only Visible At Night - via PSFK Uniqlo Packages Promotions in Online ‘GIF Box’ - via Mashable New...

Dec 7th

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Nov 30th

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Nov 23rd

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Nov 21st

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Nov 16th

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Nov 9th

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Infographic: Social Media and the 2012 Election

Nov 6th

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Nov 2nd

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Oct 26th

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Oct 19th

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10 Things Not to Do When Using QR Codes for...

We recently came across a few lists about how not to use QR codes. Some were helpful and some were humorous. While some of those lists were good, we’ve got a few things of our own to say, as always. Our list is intended to serve as a guide and to help outline some (not so) best practices when using QR codes. The caveats below should help give you a better understanding of what to do and what not...

Oct 16th

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Oct 12th

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Oct 5th

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25 Questions to Ask When Considering a Social...

Are you looking to monitor social media? You should be. Not only will you find out what your consumers (and potential consumers) are saying about you, you’ll find out what they are saying about your competitors, what your competitors are doing in the space, as well as learn valuable insights. Below we’ve compiled a list of 25 questions to ask any prospective social media monitoring partner. You...

Oct 2nd

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Sep 28th

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